The future is already here—It's just not very evenly distributed yet.
Out of 138 crore Indians approximately 100 crores live in small towns, villages, or outskirts of large urban conglomerates.
This part of India has come online for 1st time. People have learned to find and consume entertainment content easily with cheap data availability. Their content consumption pattern differs significantly from Tier 1 India (~ 20-30 crore).
Gradually E-Commerce is also slowly increasing the demand has started increasing for
Often the formal Infrastructure - Roads/Healthcare/Education/Banking is quite broken in this part of the country and people are accustomed to the laggy way of life.